Healthcare Program Development & Service Line Strategy
Ohana provides healthcare program development services that help organizations design, build, and launch new programs and service lines from the ground up.
Our work spans the full lifecycle of healthcare service line development, combining healthcare program design consulting, healthcare program planning consulting, and healthcare program implementation consulting into a single, coordinated approach.
Drawing on decades of direct experience in behavioral health program development and human services, we bring a comprehensive perspective across funding strategy, clinical and operational design, technology infrastructure, and governance.
This is not theoretical consulting. Our team has personally built programs across behavioral health, managed care, and public systems — and understands the real-world complexity of moving from concept to operational delivery. We know what it takes to stand up a new service, what goes wrong when critical components are missed, and how to sequence decisions so that momentum builds rather than stalls.
What We Do
Program Funding & Revenue Model Development
We support healthcare program development by identifying viable funding sources — including CalAIM, Medi-Cal, CCBHC grants, payer contracts, fee-for-service, and value-based arrangements.
We model revenue potential, define reimbursement pathways, and build the business case required to support healthcare new service development. Our team understands how funding streams interact and what is required to operationalize billing and compliance for each.
Clinical & Operational Program Design
We work closely with clinical leadership to define the structure of your program, including service definitions, staffing models, workflows, eligibility criteria, documentation standards, and outcome measures.
Our approach to healthcare program design consulting ensures the program is both clinically effective and operationally sustainable.
Technology Infrastructure Planning
We ensure that technology is aligned with program design from the outset. This includes EHR configuration, data systems, billing platforms, and reporting infrastructure required to support delivery and compliance.
This proactive approach to healthcare program implementation consulting prevents the common breakdowns that occur when technology is added after launch.
Regulatory & Compliance Readiness
We guide organizations through the regulatory requirements tied to new programs, including HIPAA readiness, payer credentialing, licensure, and reporting obligations.
This includes alignment with initiatives such as CalAIM, Medi-Cal, CCBHC certification, and other whole-person care models — ensuring your healthcare service line strategy is fully compliant from day one.
Program Launch & Implementation Support
We remain engaged through program launch, providing hands-on support during go-live, troubleshooting operational challenges, monitoring early performance data, and refining processes in real time.
Our role is to ensure your healthcare program development effort translates into a successful, sustainable service line — not just a completed plan.
Most new programs don’t fail at the idea stage. They fail at execution.
The funding comes through. Leadership is aligned. Then the gaps appear — a billing process that wasn’t built, a technology system that wasn’t configured, a compliance requirement that surfaced two weeks before go-live.
We’ve seen it happen, and we’ve spent decades learning how to prevent it.
Ohana sequences every component of program development so that funding strategy, clinical design, technology infrastructure, and compliance readiness move together — not in isolation. By the time you go live, the systems are built, the workflows are tested, and your team knows exactly what to do.
That’s the difference between a program that launches and a program that sustains.
In Practice: Community Cancer Support Organization
A culturally responsive cancer navigation nonprofit needed to transition from grant-funded operations to CalAIM contracting with managed care plans.
This required HIPAA-compliant infrastructure, CRM reconfiguration, data transformation, and entirely new billing processes. Ohana HCP guided the full healthcare program development lifecycle — from compliance readiness through system configuration to revenue generation.
Within months, the organization was generating revenue from services that previously went uncompensated.
In Practice: Foster-Youth Services Nonprofit
A long-standing nonprofit serving foster youth sought to transition from philanthropy-only funding to sustainable CalAIM revenue.
This required navigating new payer contracts, hub relationships, and oversight structures while building the supporting technology infrastructure. Ohana HCP delivered CRM enhancements, contract management capabilities, and role-based security — enabling the organization to manage contracts effectively while building sustainable revenue streams.
A new program is only as strong as its foundation.
From funding strategy to go-live, we build every component of your new service line so nothing falls through the cracks — and your program launches ready to deliver.